Marketing Glossary

Agile CMS

The process of shifting content from development to omnichannel delivery is made easier with agile CMS.

What is Agile CMS?

Agile content management systems, also known as agile CMS, are a new type of headless CMS that focuses on omnichannel distribution, decision transparency, content creation, and creative collaboration. Customer expectations for seamless, cross-channel experiences and perfect functionality have led to the evolution of Agile CMS.

Customer expectations for seamless, cross-channel experiences and perfect functionality have led to the evolution of Agile CMS. Agile CMS, like the management model from which it gets its name, makes content development and delivery more responsive to mobile design requirements and customer expectations.

As a result, agile content management systems are quickly becoming a critical tool for generating multichannel, personalized, and seamless customer experiences. Continue reading to learn how agile CMS improves customer experience (CX) and assists in personalizing the client journey, provides dependable and future-proof omnichannel deployment choices, and increases content creation and marketing collaboration.


What Exactly Does the Term “Agile” Mean?

Agile CMS are not a new category of content management systems in the same way that “conventional,” “legacy,” or “headless” CMS are. It is a cutting-edge implementation of a headless CMS focused on customer experience and content flexibility.

Agile CMS is designed specifically for marketing and content teams who work in agile content development environments. Frequently, agile content management systems are included as a vital component of cloud-based digital experience platforms (DXP).

Please note: You must first comprehend what “agile” means to content creators and developers in order to understand the concept of an agile CMS.


The Roots of Agile Development

In 2001, a group of investors and software development CEOs convened in Utah. While the majority came from different companies, they all had one conviction. Rigid, non-organic development techniques harmed client satisfaction, employee morale, output quality, and creativity.

The members drafted a 12-statement Agile Manifesto, establishing a new approach to leading and managing software development that is oriented on condensing complex development challenges into the smallest, most incremental activities feasible. Additionally, it stressed adaptation and agility in order to meet unpredictable and ever-changing client needs.


Customer Experience Development and Content Management Using an Agile CMS

Other service businesses quickly adopted the agile mindset, including customer journey design and marketing content generation. Agile content management necessitates the following:

  • Communication: All team members, as well as the client, should be given clear instructions and feedback at all times.
  • Chunking: Breaking tasks into their simplest components is that it makes it easier to reverse engineer them or adapt to new conditions.
  • Collaboration: Openness and a wide range of perspectives are essential components of successful teamwork.
  • Iteration: Efforts toward a goal that may or may not alter as the iterative process progresses.

All four of the traits listed above go above and beyond what a standard headless CMS can provide. The finest agile CMS packages have these characteristics built in.


The Four Differentiators of an Agile CMS

Forrester Research identified four important areas where the best agile CMS platforms vary from all others in a comprehensive analysis of agile CMS platforms done in 2021.

1. Flexibility in Content Services

Agile, like all CMSs, can distribute information to a variety of existing channels, but unlike others, it isn’t bound by specific channels like responsive websites. Agile CMS incorporates the agile method’s downsizing feature. Your teams produce information in chunked, minimum formats. Marketers and content makers could reuse and mash up these content bits in the future to generate new or customized material for customers.

You can use your content marketing on the mobile web today and in an augmented-reality Google Map tomorrow because it’s developed and kept in a way that makes it possible. Your content is omnichannel-ready, to put it another way. It’s future-proof, regardless of the medium.

2. User-Friendly Content Hub

A back-end content hub is present in all CMSs. The content hub in agile CMS, on the other hand, is built exclusively for the end-user, in this instance business users — i.e., your project management, sales, marketing, and content production teams. Everyone can use the hub to manage, search and access all of your company’s material, including the most recent versions, which are updated in real time.

3. Tools for Real-Time Communication and Built-in Planning

Project planning, ongoing communication, feedback, and iteration are all part of the Agile process. The top agile CMS systems include built-in features to help with this on a digital level. The CMS has built-in features for feedback and collaboration. Everyone can see where different “slices” or phases of different project components are in the production cycle thanks to project planning software.

Managers can quickly identify project sections that are behind schedule or require additional resources to finish on time. With no secrets or surprises, all stakeholders can see all that is relevant.

4. Advanced Development Platform for Various Technology Stacks

Agile content management systems are not exclusive. It is designed to connect seamlessly with any organization’s existing development stack. The finest systems are cloud-based and web-based. APIs enable you to integrate an agile API into your customer relationship management (CRM) and delivery software operations.

Combining agile content development with data-driven customer experience software has been shown to significantly improve customer happiness and return on investment.


The Benefits of a Agile CMS

Agile CMS enables the delivery, updating, and chunking of agile-managed projects. Although the CMS retains a headless configuration, it is designed to facilitate future channel content distribution, current deployments, cross-team collaboration, data-driven iteration, and project downsizing. Advantages of agile content management systems include the following:

Content Delivery that Focuses on Customer Experiences

Agile CMS organizes your material into chunks and modules. Your marketers may now determine which tailored content to give to customers based on their customer experience data. Making a sale entails making the appropriate pitch to the right person at the correct time and place. With an agile CMS underpinning your marketing team, targeted and personalized pitches are easier than ever to develop.

Personalization and Omnichannel Delivery

Agile is now employed in practically every industry, from project management to curriculum development. Regardless of where or how it is applied, Agile aspires to do one thing above all else: break an issue down into a succession of microscopic, distinct tasks. It allows you to miniaturize, chunk creative content, and produce content.

Collaboration and Planning among Stakeholders

It is past time to demolish those silos. The first step toward implementing an effective agile content management system is to arrange your teams collaboratively and agilely. If you’re already agile, you’re already ahead of the game. If not, consider implementing agile organization and project management practices immediately.