Over2Digital

Marketing Glossary

Got trouble understanding the complex marketing jargon and terminologies? We’ve got your back here with an extended list of essential terms. Each of them is described comprehensively so you can deep dive into the concepts without hassle!

Give Your Marketing Vocabulary The Boost It Deserves!

Gone are the days when you’re bad at understanding the complex marketing jargon and abbreviations.

Over2Digital brings you the most extensive marketing glossary ever - explaining every term and concept you’d want to know operating in the marketing realm!

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A/A Testing

A technique for comparing two identical versions of a mobile app or webpage experience in order to determine the testing tool's accuracy.

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A/B Testing

A technique for evaluating two versions of a mobile app or website page or experience to see which one performs best.

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A/B/n Testing

A technique for evaluating different versions of a website or mobile app to discover and evaluate which performs the best.

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Above the Fold

The visible section of a webpage that does not need viewers to scroll.

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Account-Based Marketing (ABM)

A marketing approach for a business that focuses resources on a modest number of target accounts within a market.

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Ad Viewability

The concept of how apparent advertisements are to visitors on a website or mobile application.

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Agile CMS

The process of shifting content from development to omnichannel delivery is made easier with agile CMS.

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App Personalization

The process of creating a mobile application that is tailored to the demands of a certain audience.

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Average Order Value (AOV)

An estimate of the average dollar amount spent by a customer each time he or she orders something from a website or mobile app.

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B2B Commerce

The exchange of services or goods between businesses using the internet.

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Behavioral Science

The study of social factors, emotions, and the environment that influence and impact our actions if known as behavioral science.

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Below the Fold

The area of a webpage that is not instantly displayed upon page loading and must be scrolled to view.

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Blue-Green Deployment

A software development technique that makes software deployment easier and safer by using two production environments (a "blue environment" and a "green environment").

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Bounce Rate

The proportion of single-page sessions on a site, with the user exiting without reading any additional pages.

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Brand Engagement

Brand engagement is defined as the development of emotional bonds between customers and the brand.

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Brand Home

An event in which individuals interact in an online environment via the internet rather than meeting in person is known as a brand home.

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Bucket Testing

A way of comparing two versions of a website or app to find which one performs better on a set of predetermined criteria.

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Database

A database is a collection of data, in text, image, or any other form, that is stored in a systematic and organized manner. The database allows for easy storage and retrieval of its components.

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Decision Fatigue

The mental exhaustion felt by a visitor to a webpage that has too many options to choose from. The continuing thought process required for choosing options on that page leads to what is called decision fatigue.

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Decoupled CMS

Most CMS providers nowadays have moved towards decoupled software that separates the front-end operations from the back-end. The distribution means that the content creation is separate from the management of the website.

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Digital Asset Management (DAM)

Digital Asset Management is the umbrella term used to describe both the process and the software system that are used to centrally organize electronic media such as images and videos. This system is used in organizations.

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Digital Content

Content writing for online platforms such as websites, blogs, social media platforms, etc is called Digital Content.

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Digital Content Delivery Platform

Digital Content Delivery Platform is the title given to the software suite used to create, edit, maintain, publish and store content such as images and text.

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Digital Content Management

Digital content management entails all functions that are needed to create, deliver, manage, store and delete digital content. These functions are managed through special DCM software.

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Digital Customer Experience

A digital customer experience is the online presence of the business that a customer interacts with. This experience includes the official website and apps, social media groups, video platforms, live chatbots, and online complaints management systems.

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Digital Experience Platform

An integrated set of software that manages the entirety of the digital components that form the digital customer experience e.g. Content management system, e-commerce channels, information portal, etc.

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Digital Marketer

Marketing but for reaching customers digitally. The role of the digital marketer is to create and execute strategies that get sales, customers interactions, brand awareness and promote the business.

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Digital Web Strategy

A digital web strategy, also known simply as a web strategy, is the plan a company follows to improve its digital marketing efforts. Optimization for traffic and conversion rates, driving traffic, engagement and sales.

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